Bio Break

I’m a communications consultant with deep experience in non-profit and global health marketing, fundraising, social media strategy, visual storytelling, issue advocacy and team leadership. I’m the co-author and illustrator of Americapedia: Taking The Dumb Out of Freedom, a civics and social studies book for teens.

What I’m doing now

I’m consulting for non-profits and writing a book.

Some of my recent and recent-ish work

I directed communications for CHAMPS (Child Health Mortality Prevention and Surveillance), a groundbreaking $271 million global surveillance network funded by the Bill & Melinda Gates Foundation to reduce child mortality in the countries where it’s highest. I led CHAMPS through a rebranding, rebuilt its web site to accommodate the launch of its child mortality data portal, and started its content marketing program to help share its lifesaving data.

I directed communications for the International Association of National Public Health Institutes (IANPHI), which builds global public health capacity by fostering collaboration between the CDCs of the world. I led IANPHI’s global communications response to COVID-19, rebuilt its web site, and produced this wild video about snake anti-venom.

I did the above at Emory University, where I was director of communications for the Emory Global Health Institute.

For several years I directed digital engagement for CARE. I led the digital team that built the organization’s social fundraising program from zero-to-six figures-per-quarter. I directed audience and content strategy for CARE’s most successful ever video fundraising campaign, #DreamWithHer. The campaign doubled CARE’s gift catalog revenue and, more importantly (to me, anyway) asked CARE’s supporters to consider the aspirations and talents of children and parents in Malawi rather than retreading tired and destructive stereotypes of helplessness and misery. A fleet of talented people made these videos and you should watch them.

I made two personal videos in Malawi that are very special to me. One is of a church choir that invited me to watch them practice. Listen to how it takes them about 30 seconds to find the harmonies and rhythm. Choral music demands singing, listening, passion and compassion in equal parts. The individual dissolves into the group to be elevated above where individuals can go alone.

The second video is this one which, despite/because of its silliness raised many thousands for international development and relief.

I led audience strategy and wrote this video’s script for CARE’s most successful ever digital advocacy campaign. We got approximately 100,000 to sign this petition to build a legal foundation for protecting women in workplaces around the world from violence and abuse.